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Suzuki sets new standards: Strong partnership with SV Darmstadt 98!
Suzuki Germany extends its partnership with SV Darmstadt 98 to strengthen regional presence and sports commitment in Bensheim.
Suzuki sets new standards: Strong partnership with SV Darmstadt 98!
The partnership between Suzuki Germany and SV Darmstadt 98 will remain on track in the coming years. Today it was officially announced that the Japanese automobile manufacturer is continuing its premium partnership with the traditional club. From the new season onwards, Suzuki will not only be more present in the SV 98 stadium, but will also be seen on the team's jersey sleeve. This represents a step in the right direction to increase brand awareness in the region and reach new target groups. How sv98.de reports, Daniel Schnell, Deputy Managing Director of Suzuki Germany, emphasized that the values of team spirit, sportiness and local solidarity fit Suzuki perfectly.
The partnership is not only a win for the club but also for the brand itself. Suzuki will be present in various areas next season, including automobiles, motorcycles and marine products. Suzuki also acts as the official mobility partner of SV Darmstadt 98, which means that they will provide the club with vehicles. This not only brings benefits for the club, but also for Suzuki customers, who will enjoy exclusive offers.
Sponsorship and local connection
How motorradundreisen.de explains, the cooperation will initially run for two years. In addition to its presence on the jersey, the Suzuki logo will also be featured on tickets, video and press walls as well as in the members' newspaper "der 98er" and the stadium newspaper "Lilienkurier". The possibilities opened up by this partnership are diverse: from TV boards in the Merck Stadium to digital content on the club's social media.
Martin Kowalewski, Managing Director of Marketing & Sales at SV 98, is proud of the partnership, which not only promotes local solidarity but also guarantees the club nationwide visibility. The continuation of the collaboration is described as a matter of the heart by Kazuyuki Yamashita, Managing Director of Suzuki Germany, who also emphasizes the company's 20-year presence in Bensheim.
Market objectives and trends in sports sponsorship
The importance of sports sponsorship is enormous. Loud statista.com Sponsorship in international sports is worth around $114 billion and is expected to continue to rise. Sponsorship is one of the most important sources of income in professional sports and the partnership with SV Darmstadt 98 could help Suzuki achieve its targeted market shares in the car and motorcycle sectors, which are 1.5% and 4% respectively.
Football has established itself as one of the main sports in sponsorship, and jersey sponsorship not only brings high income for the sports clubs, but also a significant increase in awareness for the sponsors. The example of the Bundesliga impressively shows how important such partnerships are. Without sponsors, many clubs would lack the necessary financial resources to ensure competition at the highest level.
Overall, the continuation of the partnership between Suzuki and SV Darmstadt 98 is seen as good business for both sides. The new opportunities and synergies that arise from this collaboration promise to take not only the Suzuki brand, but also the SV 98 to the next level.