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Vogelsberg Original: Association strengthens regional products and identity!
The Vogelsberg Regional association integrates the regional brand “Vogelsberg Original” in order to promote and market regional products.
Vogelsberg Original: Association strengthens regional products and identity!
Something big is happening in the beautiful Vogelsberg region: The renowned regional brand “Vogelsberg Original” is now being taken over by the Vogelsberg Regional association. This step is the central point of a recent network meeting, where producers and regional players exchanged ideas intensively and discussed the future of this brand identity. The district office had previously managed the brand, but its integration into the association now promises a breath of fresh air for local producers.
District Administrator Dr. Jens Mischak (CDU), who also chairs the association, sees this as a valuable opportunity to further strengthen the region's image and promote the marketing of regional products. “The producers should join the association,” demands Mischak. In his complaint, he emphasizes the importance of greater personal responsibility on the part of brand companies so that they don't just wait for support, but also actively participate in the success of their products.
Membership Benefits
Joining the club brings with it some tangible advantages:
- Es entfällt die Notwendigkeit, einen eigenen Verein zu gründen.
- Der Verein ist bestens etabliert und hat bereits Mitglieder aus unterschiedlichsten Bereichen, darunter Städte, Gemeinden sowie Banken und Sparkassen.
- Er kümmert sich um die Anliegen der Region und hat der Aufnahme der Regionalmarke zuvor zugestimmt.
- Mitglieder erhalten die Möglichkeit, Vermarktungsideen zu entwickeln und umzusetzen.
- Zusätzlich werden Einnahmen aus Veranstaltungen und Verkäufen generiert, was einer Verwaltung in dieser Form nicht möglich ist.
Particularly exciting is the idea of a “Heimatbox”, which was designed by students from the Alexander von Humboldt High School. This vending machine for the regional brand's products can be easily controlled via an app and could be a real hit!
Growth of the regional brand
Last year, 20 products from 10 producers were successfully included in the “Vogelsberg Original” brand, which shows that the idea of a strong regional identity has found fertile ground. The association should now ensure that this growth is continued.
The region's efforts to create awareness of high-quality, regional products among the general public are reflected in the association's goals. If you would like to find out more about the various regional products, you can do so on the Vogelsbergkreis website: Vogelsbergkreis.