Innovation district Kaiserstrasse: Friedberg plans to strengthen the shopping street!

Innovation district Kaiserstrasse: Friedberg plans to strengthen the shopping street!

The city of Friedberg is faced with an exciting new beginning: On Wednesday evening the association "Innovation Quartier Kaiserstraße" was launched. Under the direction of Sue van Bömmel, the owner of the Burck jewelry business, a Business Improvement District (BID) is to be built here. The main goal? To transform the Kaiserstrasse into a more inviting and fancier shopping destination, where both residents and visitors like to stop by.

With a clear focus on the increase in attractiveness, the concept of the association includes a variety of measures. Specifically, targeted vacancy management, activities for the city center and appealing social media appearances are planned. A design statute for more beautiful facades is also on the agenda. Thanks to these initiatives, you not only want to keep the existing customers, but also to bring new providers on board. For example, the association wants to strengthen the business situation and enhance the Kaiserstrasse as a residential and cultural location.

a Bid for Friedberg

A BID that stands for "Business Improvement District" is a clearly delimited area in which landowners and traders work together to improve the environment. This concept has its origin in Toronto, Canada, in the 1960s and has since established itself as an effective instrument for the revitalization of inner cities. In 2005, the first BID law came into force in Germany to strengthen retail and service centers. Together with the local actors, the Friedberg Association would like to set the course for a positive development of Kaiserstrasse.

In the coming weeks, a catalog with planned projects and a budget will be created, which will then be presented by the city administration by the end of the year. In addition to Sue van Bömmel, Natascha Schmidt, operator of several lifestyle shops in Friedberg and Bad Nauheim, is also active in the club. In order to ensure the effectiveness of the project, at least 15 percent of residents must consent to the initiative.

experiences from the region

The topic of bids is not new in Hesse. In Gießen, for example, there are already four such initiatives that recently achieved an approval rate of impressive 90 percent. Here the monthly cost sharing for members is around 120 euros. The great advantage of the BIDS is that everyone involved is obliged to do so, which deals with the so -called free -ridge problem. Instead of that only a few benefit, everyone contributes to the improved attractiveness of the area and ultimately benefit together - a concept that has proven itself in many German cities, as different reports show.

It is clear that the Friedberger Bid has a good potential for a breath of fresh air in Kaiserstrasse. With the support of the residents and precise planning, the project should not only significantly improve the appearance of the street, but also the attitude to life of the citizens.

Further information about the concept of the BIDS can be found at ihk.de and baukultur.nrw . The Kaiserstrasse innovation quarters could actually become a nucleus of a new, lively Friedberg.