Königstein is strengthening: new heads for city marketing and library!

Königstein is strengthening: new heads for city marketing and library!

Königstein im Taunus, Deutschland - Königstein in Taunus has brought a breath of fresh air to the city administration. With the newly used Ivonne Mumm and Jana Beier, two committed employees are now available to advance the city in important areas. Mumm has headed city marketing and business development since April and not only brings comprehensive experience from the marketing industry, but also valuable insights from the hotel industry and urban development. Your previous activity in the Berlin design hotel Das Stue and your commitment to the Bundfunk Berlin-Brandenburg (RBB) underline your diverse skills.

mumm has set a clear goal: it wants to initiate innovative projects and make the city center of Königstein more alive. City marketing is not just a keyword, but a crucial player in the municipal structure that helps to actively shape urban development. City marketing sees itself as a seismographer for current trends and future challenges, as Culturelab. The challenge lies not only in the grasping of social currents, but also in linking the interests of the city administration with the needs of the citizens.

new face in the library

Not only in city marketing there are fresh faces. With Jana Beier, the city library has a new leader who wants to bring a fresh air to the shelves. As a trained specialist for media and information services with a focus on library, during regular game evenings and puzzle afternoons. In addition, she would like to warmly welcome the primary school classes at tours in the library and expand the event program in order to strengthen the library as a social meeting point. This will promote social cohesion, as the requirements of modern city marketing demand.

Both new employees emphasize the importance of cooperation with citizens and local actors. This is also a central knowledge from city marketing, such as Wikipedia: It aims to create a positive image of the city and to strengthen people to their city.

key to future -proof urban development

The goals of city marketing are clear: to increase the attractiveness as a business location, place of residence and shopping as well as tourist destination and to increase civil satisfaction. Regional identity and the sense of community are essential to stabilize the population. The address of different target groups, from residents to potential investors, is more important than ever. The new direction of Königstein with Ivonne Mumm and Jana Beier could be the right step into the future. Because as I said, in the past few decades, city marketing has become more important, and more than 80% of the cities with over 10,000 inhabitants are relying on this strategy today.

With the vision of promoting a lively and strong city center, Königstein in Taunus, led by Mumm and Beier, could become a model for other municipalities in the coming years.