Lichtenau becomes Licura: A new name for more clarity!
Lichtenau e.V. becomes Licura: New name, relaunch and uniform appearance strengthen the brand presence in Witzenhausen.

Lichtenau becomes Licura: A new name for more clarity!
Something remarkable is happening in the northern Hesse region: Lichtenau e.V. will be renamed and will be known as Licura in the future. This change is not just a new name, but a real relaunch that is intended to improve the transparency of the corporate group. Over the last four years, we have been working on this restructuring in order to create a uniform and clear image externally and internally. With around 1,500 employees, Licura is one of the largest employers in the region.
What is particularly exciting is that the new structures also better standardize the various companies under the Licura umbrella. Until now it was unclear that, for example, the orthopedic clinic and the outpatient services in North Hesse belong to Lichtenau e.V. The new name, which consists of the elements “Li” for Lichtenau and “Cura” for care, care, caring and healing, reflects the company's mission statement. The claim “Healing, caring for, helping people” remains a central element.
Implementation of the changes
The new website was launched last Friday and new markings and signs with the new logo have already been put up. These changes should occur gradually and carefully, while all existing companies remain in existence. Nothing will change in terms of content, especially for employees and partners, but the appearance will become more uniform.
Licura's new statutes were registered in the district court in May 2025, which forms the legal framework for the renaming. The Board of Directors and the Supervisory Board were merged into one body, whose members will in future be elected from the Board of Trustees. This further consolidates the company's tighter organization.
Another point that is important in the context of this renaming: Licura remains part of the diaconal association. This relaunch is intended to send employees a reliable and strong signal that their work is still valued and can continue to take place in a modern setting in the future.
The importance for the region
Licura is of great importance for the region, not only from an employment policy perspective. Restructuring can increase awareness, which in turn attracts potential new employees and strengthens the location. The idea of presenting a unified image to the outside world could have far-reaching positive effects on the entire community. We can only hope that Licura's changes will have a positive impact on the region and that the people in Lichtenau will feel that something is really moving.
In summary, the renaming to Licura is not just a new name, but also paves the way for a more modern and clearly structured company. The people in and around Lichtenau can be excited to see how this change will develop in the coming months. The redesigned website will certainly help the community grow closer together.
If you would like to find out more about the changes, you can find the details in the reports from the Werra Rundschau.