Court forces Aeroitalia to change the name: Alitalia remains concise!

Court forces Aeroitalia to change the name: Alitalia remains concise!

Limburg an der Lahn, Deutschland - Only recently has an Italian court decided that the Aeroitalia airline has to change its name and logo. This judgment was made on June 11, 2025 by the Tribunale di Roma and ends a legal dispute that has been smearing since October 2023. The cause? An excessive similarity to the Alitalia brand, which now belongs to the new national airline ITA Airways. The judgments that have now been issued against Aeroitalia ensure that the name rights of ITA Airways are respected, which have acquired the trademark rights to Alitalia in 2021 for an impressive 90 million euros. [Airliners] (https://www.airliners.de/alitalia-aehnichkeit-gericht-aeroitalia-name;

But that's not all. Aeroitalia must also adapt its website and give up its current domain by the end of June 2025. If there are delays, the company threatens daily penalties of 1,000 euros. The court also found that the brand identity of Aeroitalia is donated by confusion, which not only harms the company, but also the brand protection in the entire European aviation industry. A previous judgment saw no risk of confusion, but was lifted in the appeal procedure. This shows how important the topic of brand protection has become and what far -reaching consequences it has for new airlines. Airways emphasizes the relevance of this judgment for future name strategies.

The reactions of the participants

The CEO of ITA Airways, Jörg Eberhart, was extremely satisfied with the decision of the court and confirmed the long-term strategy of his airline to step in gradually again of the Alitalia brand. ITA Airways plans to use the value of the Alitalia brand even more by integrating the lettering "Inspired by Alitalia". This step could set the first positive impulses for the brand and increase the level of awareness.

In contrast, Aeroitalia founder Gaetano Intrieri was astonishing over the long waiting time of ITA Airways in order to take legal action. Aeroitalia describes the lawsuit as "unfounded" and consider to appeal to the Court of Court in the event of a loss. It is also considered a complete renaming without the company currently presenting concrete alternatives. Intrieri plans to make a decision regarding the company name by July 2025.

What does that mean for the industry?

The challenges with which Aeroitalia is faced with could not only harm their own business, but also have an effect. The judgment of the court could make potential new airlines difficult because they have to take heart to heart the advice and strategies for brand development that are becoming increasingly important. An effective brand image can only be achieved through clear, consistent communication and a strong recognition value, which is increasingly required in the industry LinkedIn.

aeroitalia currently operates a fleet of two ATR 72 and nine Boeing 737-800 and cooperates with Wet Lease partners such as Marathon Airlines and "4 Airways". The future developments in this legal dispute are being pursued with excitement, because they could have far -reaching effects on the brand structure within the European aviation industry.