Farewell to tradition: Flower shop in Bebra closes after 33 years!

Farewell to tradition: Flower shop in Bebra closes after 33 years!

In the small town of Bebra, one chapter is coming to an end: Waltraud Gleim, who has led her flower shop with passion and passion for over 33 years, plans the final closure of her business in autumn 2025. The decision is not easy for the experienced florist, but she does it to work as an employee in the future and to leave the pressure of independence behind. As the HNA has already started the search for a successor almost a year ago and is optimistic that suitable interested parties are available.

"I hope that the successor will open a business that is really needed in Bebra," explains Gleim, who always had a good sense of the needs of its customers. Your own children have not taken the way to floral independence, but maybe the necessary talent can be found in one of her grandchildren. Gleim itself now only receives plants from wholesale, which has become a common practice among florists, since the competition rises through discounters with low prices.

market development and challenges

The flower industry has not been under pressure since yesterday. As the Tagesschau , have had to close in the past few years. The reasons are diverse: from changed purchase habits to unattractive working conditions. The competition from discounters that offer flowers at lower prices endangers many traditional business. However, Gleim is optimistic, online competition plays a rather subordinate role in its region.

An example from the industry is Ute Damm, who, after over 30 years in Bad Homburg, could no longer build on the printing of her daily work. Gleim itself has won many regular customers in recent years who are enthusiastic about floral design and gifts. Men are often more direct when buying, while women approach things more emotional.

outlook for the future

The two employees of Gleim, Christl Mönch and Elke Höpfner are also faced with changes. Mönch has reached retirement age and Höpfner is ready for new challenges. Gleim emphasizes the importance of personal exchange with their customers who often look for creative gift ideas or beautiful decoration for their home. She jokingly describes her own apartment as "like in the jungle" - a real flower paradise.

The possibility that the new owner will continue the tradition and the customer proximity remains hope for Gleim. Bebra could get exactly what it takes to keep a part of this floral story alive.