PR-Bild Award 2025: Apply now for the best photos!

PR-Bild Award 2025: Apply now for the best photos!

Hofheim am Taunus, Deutschland - to sharpen the eye for the right PR photography, is particularly rewarded this summer! The renowned PR picture 2025 again opens its gates for all creatives in the communication industry. Organized by the DPA subsidiary News aktuell, in close cooperation with APA-COMM and News Currently from Switzerland, this award not only has a good reputation, but is also one of the most important awards for visual communication in German-speaking countries. As reported by kom.de, photographs can be submitted by June 24, 2025 that have been used for PR and press work in Germany, Austria or Switzerland in the past twelve months.

The conditions of participation are uncomplicated: However, communication agencies and photographers have to clarify in advance whether the images can be submitted to avoid possible legal stumbling blocks. The process is free, which makes the whole thing even more attractive! This price is awarded for the 19th time to appreciate outstanding PR photography and to emphasize their importance for modern communication.

The categories in focus

The jury will award the best works in several categories. There are a total of five exciting categories for the submissions: People, Moments & Products, Portrait, NGO & Pro Bono and Ai-Content, as well as pr-bild-award.de. The competition is aimed at all companies, organizations and PR agencies that work in the regions in question. The current categories clearly show that the team keeps trends behind the award and reacts to the needs of the industry.

• people: Here people are the focus - be it in everyday life, in the professional environment or in special situations.
• Moments & Products: This category illuminates the interplay of shapes, materials and light, especially in the representation of architecture, technology and products.
• portrait: close -ups that capture the character of managers or crowd lovers.
• NGO & Pro Bono: Visible work of NGOs in the area of ​​environment, social affairs or animal welfare.
• ai-content: images based on artificial intelligence, either completely generated or edited with the help of AI tools.

As News Currently cited, the selection of the images is initially evaluated by a specialist jury from media and communication professionals. And that's not all: the specialist public then has the opportunity to coordinate your favorites and thus to have a direct impact on the decision. The winners will be announced at the end of October 2025 and can look forward to an attractive main prize in the People category: a Leica Q3 worth 6,750 euros, kindly provided by Leica Camera AG.

The PR picture Award is not only an opportunity to prove its skills, but also a platform to make your own work accessible to a broad audience. Interested parties can be found on pr-agent.media. If you want to make optimal use of the time until the submission period, you should now get to work, because the best pictures often tell the most exciting stories-and maybe also get your own PR success rolling! Have a look and participate, because here the following applies: Who does not dare to win!