Cycling and basketball combines: an exciting duel at the Dauphiné!

More and more consumers are attaching importance to transparent communication with regard to the use of their data. A survey shows that 79 % of consumers trust brands that openly inform about dealing with their data. This represents a pressure on companies to rethink their data protection practices and possibly adapt to take into account the awareness of consumers.

growth potential through data protection

However, the challenges also offer opportunities. According to Deloitte , companies can use the increased user for data protection as an opportunity to promote trust and customer loyalty. Many marketing departments have difficulty meeting the requirements, which means that there is space for innovative approaches.

Deloitte has developed a comprehensive "privacy framework" that helps marketing experts implement data protection -compliant measures. This means that both the legal requirements and the needs of consumers can be reconciled. A data protection -oriented approach can not only avoid legal consequences, but also represents a significant competitive advantage.

summarized can be said that innovative approaches are required both in the area of ​​sports and in marketing. While cyclists experiment and prove themselves in a wide variety of disciplines, marketing experts have to find creative solutions in order to remain successful in data protection and regulation. The challenges are great, but the opportunities to act cleverly and responsibly are much greater.