Thalia in the Forum Hanau: Major renovation project and new reading worlds begin!

Thalia in the Forum Hanau: Major renovation project and new reading worlds begin!

Something is happening in the Forum Hanau shopping center! The popular Thalia branch, which has been part of the event for around seven years, will be extensively renovated and expanded in the coming months. Renovation work will begin on June 23rd during ongoing sales operations, meaning book lovers can expect some exciting changes here. The reopening is scheduled for mid-August, so there will be a lot of fresh air blowing through the bookshelves soon.

Previously, the sales area of ​​the Thalia branch covered around 450 square meters, but after the expansion this will increase to around 580 square meters. This not only provides more space for books, but also for new, more modern theme worlds that take the shopping experience to a whole new level. A special focus is on the Young & New Adult genres, where comfortable seating invites you to browse.

Novelties for the whole family

With the redesign, Thalia also wants to appeal to a broader audience. There will be a new area for children, which boasts an exciting play corner. This is intended to encourage little ones to engage with books and games and thus arouse their interest in reading. In times when the quality of the experience in stores is becoming increasingly important, this step comes at exactly the right time.

There is also good news for fans of digital reading. A specially renovated area for e-reading fans will be created, reflecting the growing popularity of digital media. Things are looking quite good in the digital book trade: According to Statista, the German book retail sector achieved net sales of around 3.7 billion euros in 2022, with online book sales continuously increasing. E-books are very popular with readers and are enjoying growing popularity - around 41 million copies were sold last year.

Thalia at a glance

With around 500 branches in the DACH region, the Thalia Group is one of the largest bookstore chains, which moved into an even stronger position through the merger with Mayersche Buchhandlung in 2019. In the 2023/24 financial year, Thalia recorded record sales of approximately 1.9 billion euros. These developments are a sign of the company's sustained presence in the German book trade, which remains strong despite the challenges of online sales.

The expansion in Hanau is a further step to continue to take into account the importance of stationary bookselling and to create an attractive shopping experience. If you would like to find out more about the range and the innovations, you can take a look at the Forum Hanau website.

The Thalia branch in the Forum Hanau will certainly delight many readers with its fresh concept - often that's exactly what the book market needs: space for stories and imagination!

Visit Thalia-News for current information about the renovation and the upcoming innovations.

This means that the book trade not only remains alive, but also a place of exchange, learning and inspiration - for young and old!