Shock in Melsungen: Fashionboutique Feysel closes after 20 years!

Shock in Melsungen: Fashionboutique Feysel closes after 20 years!

The end of an era for the fashion boutique Feysel in Melsungen: After 20 years, the owner Heike Hofer had to make the decision to close her business. The entrepreneur concerned, now 61 years old and since 2016 with a center of life in Bielefeld, asked for support, but has not received any. According to HNA are the sales of the Boutique during the Coronapandemie Breaked in and have no longer recovered. Hofer describes the closure as an economically necessary decision. However, all employees have already found new jobs.

"I have always tried to offer special clothing that is not available everywhere," says Hofer. It expresses hope that the city of Melsungen will react better to the needs of retailers in the future. A year ago she had already asked for support, for example for a rent grant, which is only available for new openings.

the view of the retail landscape

The closure of the fashion boutique is part of a larger trend that affects the retail landscape throughout Germany. According to the Germany (HDE) trade association (HDE), a total of around 4,500 shops will be closed by the end of 2025, which further exacerbates the already tense situation in the city centers. "The consumption mood is weak and there is a lack of successors for well-running shops," explains HDE President Alexander von Preen and describes the development as dramatic. The number of retail transactions has fallen from over 370,000 in 2015 to around 300,000 in 2025 in recent years, such as "https://einzelhandel.de/presse/aktuelleMessungen/14768-hde-prognose-Schaefte- 2025-um-4-500" Class = "Source_2"> Retail.de is reported.

The proposals of the HDE to cope with these challenges include adaptation of the rental contracts to the current situation and incentives for investments, for example tax benefits for shopping, digitization and facade renovation. The need to preserve the inner cities as economic and social centers is becoming increasingly pressing.

A look into the future

Heike Hofer himself plans to re -devote her profession as a coach for managers. "The chapter Melsungen has now been completed for me," says the entrepreneur, who also thanks for the support of the shop owners during the difficult pandemic times. The closure of your boutique is not only a personal, but also a social challenge. It demands more communication and better concepts between retailers and the city, because "there is something" to increase the attractiveness of the city centers.

The words of Hofer are an urgent appeal to take the change in retail seriously, while at the same time it encourages young people to use the opportunities of the Internet and social networks. It remains to be seen whether those responsible take the necessary steps in Melsungen and beyond to support and make retail.