SV Darmstadt 98 and Craft: partnership extended by 2030!

SV Darmstadt 98 and Craft: partnership extended by 2030!

Darmstadt, Deutschland - The SV Darmstadt 98 has a reason to celebrate: the supplier Craft stays at your side until at least the end of the 2029/30 season. In a press release it was announced that the partnership that has existed for seven years will be continued and lifted to a new level. The Vice President of the Association, Volker Harr, underlined the importance of continuity and the good relationship between the partners. "A stable foundation is essential for fruitful cooperation," said Harr. Craft will continue to provide game and training clothing for all SV 98 license and young teams. The fan team and the efootballer will also appear in uniform craft clothing.

But what is new about this agreement? In addition to the continuation of the existing cooperation, a new setup for the development and design process is introduced. This should increase product quality and enable innovative impulses in product design. The Country Manager of New Wave GmbH, which includes craft, emphasized its joy about the contract extension and future perspectives. "We have developed together in the past few years," says Markus Müller.

merchandising in focus

A central concern of the extension is the improvement of merchandising. Volker Harr emphasized that the common goal is to bring the merchandising offers to a high-quality and creative level. The fans can already look forward to the new jersey for the coming season, which will be presented in July. Martin Kowalewski, the managing director of marketing and sales of SV Darmstadt 98, also announced a contract extension by four years and described the meeting with the management of New Wave in Gothenburg as outstanding. Such partnerships are not only crucial for the brand, but also for the identity of the association.

In the context of team clothes and merchandising, it turns out that many clubs and sponsors have to think strategically. According to a report by Sportfive, there are now various models for marketing training and warm-up clothing. These can be marketed not only as individual rights, but also in packs, which opens up the possibility of gaining additional main sponsors and diversifying the sources of income.